Social Networks seem to be a main topic of discussion anywhere two or more real estate agents are gathered. Almost everyone uses Facebook, LinkedIn, Twitter or one of the many networks in an attempt to find prospective clients. Can you really find clients on Social Networks? If so, which ones are best served for finding people that want to buy or sell real estate? [Read more…]
I am writing this article from the perspective of a retired real estate agent that now focuses full-time on educating agents. With more than 40 years actual experience in real estate, most lead generation techniques I used are considered to be obsolete. The Internet has re-energized the excitement of lead generating and has simplified the process by streamlining social networks to provide communication links between large numbers of people. Let me be quick to say that I believe the Internet has become the Realtors® best friend. Social networks are not only good but it is a great tool for generating new prospective clients.
Having said that, like so many other techniques used in lead generation, social networks are abused, neglected, and misunderstood. So as not to degrade any particular network, I will not mention particular names. The names aren’t really important anyway. What is important is what you do with a network you have joined. More importantly to me is how much time you spend daily updating each social network in which you are connected.
I hear positive comments from people talking about how they had met someone on a particular network and some have become clients and purchased real estate. If I may ask, “What did that client cost you to produce?” [Read more…]
Real Estate Agents Want to Know
One of my standard continuing education classes is Contract Law. It never fails that when I’m marketing my CE classes, people ask, “Why don’t you teach something more exciting like social networks, or something that will help us to get more business?” My come back is usually, “I have those classes in my training seminars. This is an educational course, and I promise to make it exciting.” Then I keep my word by including games that are competitive between groups, and give awards and prizes.
Class date rolls around and it’s time to begin. I pass out a class Pretest consisting of only one question; name all the elements of a legal, binding contract. [Read more…]