Insulating Against A Law Suit

Generally most of my posts are adaptable to sales in any industry. Today I am specifically addressing real estate sales. If someone practices real estate very long, they will face legal issues; especially if they sell a lot of real estate. There is a very simple explanation for it too. It’s impossible to please everyone, and especially, if you represent …

Selecting A Farm Area

I am referring to a territory that a sales person will work within the boundary. This is considered their farm. Let’s narrow the field and focus on real estate sales. Farming is an older and more complete term for prospecting for new clients to work with. A few years ago the term “Prospecting” was replaced with the term “Lead Generating.” …

Pride of Ownership

Most people have some sense of pride in some or all aspects of their daily activities. Because of my religious upbringing, the passage in the bible referring to pride comes to mind.  I John 2:16 says, “For all that is in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is …

Success by Association

As a real estate educator, I am often confronted by students that are completing their prelicense course. These students inquire about various real estate companies and especially the companies that are national franchises. They are inquisitive about the various payment plans, monthly desk fees, and if the company provides training. Naturally I am more than willing to share my knowledge …

Sidetracked by the Holidays

This is the time of the year that sales people get sidetracked by all the holiday festivities and then when the holidays are over, they wonder what happened to their income.  Sale markets drastically respond differently to the holidays. Some markets thieve during the holidays while other markets seem to die. Real estate sales aren’t affected that much but those …

What Consumers Need to Know When Buying Real Estate in Alabama

Representation First and foremost the consumer needs to know for sure that they have a qualified Realtor® to represent them whether they are buying or selling. Don’t take this relationship for granted; know for certain. Agency relationships that establish representation cannot be assumed or implied. They must be in writing. Let me explain a few reasons why the consumer needs …

The 3-Foot Rule

Given where I live you might jump to the conclusion that I’m referring to alligator hunting or something so I will clarify the topic quickly. The 3-foot rule is specifically for real estate sales people. It simply means that you should talk real estate to every person that comes within three-foot of you. I have also been teaching this technique …

Real Estate Agents Aren’t Created Equal

Please don’t jump to any strange conclusions by the title of this message. By no means do I discriminate against anyone. The key word in this title is “created.” People aren’t born with natural abilities perfectly aligning themselves to become real estate agents. A career in real estate is not nearly as appealing to children as becoming a policeman, fireman, …

The Hardest Nut to Crack

If you are a real estate sales person, the hardest nut to crack in your career is that of self-discipline. Since you are an independent contractor and own your own business, your days are filled with making decisions that affect the success of your entire business. Your ultimate goal is to perform tasks that produce income and to not let …

Prototype for Real Estate Sales

One rarely thinks about all the processes an item goes through before it reaches the retail sales arena. I’m not referring to products that are grown, such as fruit and vegetables, but products that are manufactured for consumer use. There are many, many steps between the times a product is envisioned in someone’s mind, until it actually reaches the retail …