Communication—A Major Tool For Success

ARE YOU TALKING OR CONVERSING

The most powerful asset we have as sales people is the ability to communicate. This is also an asset that most sales people have never developed. Sales people need to have the ability to communicate with people they have never spoken with before if they wish to become successful. Proper communication requires much practice before you can realign your comfort zone. When talking with total strangers, the fact that one can never know how the person you’re contacting will react to you, creates a bit of fear. Yes I said fear. If you were to survey 100 people in real estate sales, asking them if they have any fear when calling people they’ve never talked with, you would probably get a 100% reply, “I Have No Fear.” I find it amazing how many people have no fear of calling strangers yet they can find so many other things to do to occupy their time so there’s no time left for meeting new prospects.

This reminds me of the 80/20 rule which states that we spend 80% of our work time doing things that produces 20% of our income. [Read more…]