I am referring to a territory that a sales person will work within the boundary. This is considered their farm. Let’s narrow the field and focus on real estate sales. Farming is an older and more complete term for prospecting for new clients to work with. A few years ago the term “Prospecting” was replaced with the term “Lead Generating.” …
Social Networks—Good or Bad?
I am writing this article from the perspective of a retired real estate agent that now focuses full-time on educating agents. With more than 40 years actual experience in real estate, most lead generation techniques I used are considered to be obsolete. The Internet has re-energized the excitement of lead generating and has simplified the process by streamlining social networks …
Hiring an Assistant
Last week I included the 80/20 rule in reference to the amount of time a successful real estate agent should spend in generating new prospective clients. I stated that one should spend 80% of their work day contacting new leads and allot 20% of the day for taking care of all other business activities. Early in a real estate career, …