Loyalty; A Fiduciary Responsibility

Real estate agents from across the country prompted me to write this article. If we step back in time 50-60 years, people

were loyal to each other. They were loyal to the people they did business with. The giving and receiving of loyalty was expected. It was almost like an unwritten law of conduct. In many cases, deals were made with a handshake. No written contract was required. What happened to it?

Then came prosperity

[Read more…]

e-Signatures

Our job is to protect the consumer!

SAFE or UNSAFE?

Last week we had a Summit for the Distinguished Real Estate Instructors in St. Louis, Mo. In attendance were the most outstanding real estate educators across the county; from Florida to Canada, Maine to California and all states between. One of the topics discussed was judicial rulings and legal discussions concerning the legalities surrounding the use of e-signature programs. It appears that this is a much larger issue than I initially thought.

Since my mission is to educate, train and protect real estate agents while at the same time protecting the consumer’s best interest, I feel it necessary to make everyone aware that e-signatures are [Read more…]

How to Get Your Clients to Call You

First it is imperative to have a complete consultation with a new prospective client as soon as you meet them. You are possibly entering into a business relationship so both parties need to know what to expect from the other party. You both need to know the preferred method for communicating and make sure each has the others cell phone number. If you wish to represent a person in buying a new home, you really need to know more than the basic number of bedrooms and the amount they want to invest. Both the agent and the buyer need to know how the other person feels about certain things. This has to happen before there is any semblance of trust which is necessary to have a lasting relationship.

Is she Calling You or Your Competition?

It is an eerie feeling when you have requested a prospective home buyer to return your call or to respond to your email and you don’t hear a word from them. What are you supposed to think? I can tell you from my experience that many thoughts run through your mind. You might wonder where they are, why haven’t they called, did I do or say something to offend them, are they talking with another agent, are they trying to go around me to save a commission? These are very legitimate thoughts because you don’t know these people and they don’t know you. You may have only spoken to them one time and then, for whatever reason, can’t seem to connect with them again.

Let’s evaluate our previous conversation with that particular prospective client. Exactly how easy did you make it for them to remember your name? Did you give them a business card or was that one of the prospects that you told you were out of cards? Did you give everyone, husband and wife, parents or friends, a business card or did you just hand one to the man. Did you have a meaningful consultation with the prospect so they fully understood the buying process?  Let’s look at a few ways to make it easier for our prospects to remember us and to contact us.

First it is imperative to have a complete consultation with a new prospective client as soon as you meet them. You are possibly entering into a business relationship so both parties need to know what to expect from the other party. [Read more…]