Loyalty; A Fiduciary Responsibility

Real estate agents from across the country prompted me to write this article. If we step back in time 50-60 years, people

were loyal to each other. They were loyal to the people they did business with. The giving and receiving of loyalty was expected. It was almost like an unwritten law of conduct. In many cases, deals were made with a handshake. No written contract was required. What happened to it?

Then came prosperity

[Read more…]

Social Networks

Which Network Do You Use?

Which Network Do You Use?

Social Networks seem to be a main topic of discussion anywhere two or more real estate agents are gathered. Almost everyone uses Facebook, LinkedIn, Twitter or one of the many networks in an attempt to find prospective clients. Can you really find clients on Social Networks? If so, which ones are best served for finding people that want to buy or sell real estate? [Read more…]

e-Signatures

Our job is to protect the consumer!

SAFE or UNSAFE?

Last week we had a Summit for the Distinguished Real Estate Instructors in St. Louis, Mo. In attendance were the most outstanding real estate educators across the county; from Florida to Canada, Maine to California and all states between. One of the topics discussed was judicial rulings and legal discussions concerning the legalities surrounding the use of e-signature programs. It appears that this is a much larger issue than I initially thought.

Since my mission is to educate, train and protect real estate agents while at the same time protecting the consumer’s best interest, I feel it necessary to make everyone aware that e-signatures are [Read more…]

Farming—Step 2; Letter of Introduction

The importance of the letter of introduction The letter of introduction will require a great deal of thought and preparation. A simple letter stating your name and a little information about yourself, the company name and address and telling them you would appreciate the opportunity to be of service to them, just doesn’t cut it. This letter must grab their attention in the first couple sentences or they will trash it and you will have accomplished nothing. If your letter is well received it will make the next step much easier, however, if they perceive it as mass marketing effort, the next step automatically become much more difficult. The very appearance of this letter is so important that I suggest it should have a hand written address and return address. I believe it makes a difference when a fountain pen is used rather than a ball-point pen. We want it to be personal, and to leave an impression of great importance.

How long has it been since you used one?

Throughout this series of steps to successful farming, you will notice a close comparison and use of terminology related to row-crop farming; such as raising cotton, corn and etc.. After you have selected the farm area you want to concentrate your efforts in;  it’s now time to prepare the soil for planting. This is a very important step because it is your first contact with potential customers that own property in the subdivision or condominium complex in which you plan to earn your living. The second step is to prepare a letter of introduction of which you will mail to all owners in your farm area.

The importance of the letter of introduction

The letter of introduction will require a great deal of thought and preparation. A simple letter stating your name and a little information about yourself, the company name and address and telling them you would appreciate the opportunity to be of service to them, just doesn’t cut it. [Read more…]

How Is Your Prototype Working?

Is This A Prototype?

Is This A Prototype?

Prototype is a word that is not used much with the general population. Contrarily it is used daily in the manufacturing industry. As an example let’s take a thermal coffee cup and see how it came into being. Somebody had an idea about putting a cup inside another cup while leaving a little space between the walls of the two cups. Theoretically it would insulate the contents of the cup, keeping it either hot or cold. The insulation would prevent the cup from sweating when the contents are contrasting temperatures. The new features would make it more desirable which would increase sales. The cup would sell at a higher price improving profits. At this point it is only an idea; a theory that will make money when mass produced.

The first cup has to be hand-made. Two separate cups of the appropriate sizes will probably be turned on a wood lathe and then a handle applied later. The finished product is used to shape a mold that is made from a material that will be user friendly to the material of finished product. Molds are wooden, clay, metals, plastics, earthen soil, waxes and other materials. Once the mold is smoothed and fits properly, it is ready to use. [Read more…]

Unrealistic Expectations of Yourself

Is This A Quantum Leap?

Is This A Quantum Leap?

What is an unrealistic expectation anyway? Unrealistic is an adjective describing expectations as not realistic or inappropriate to reality or a fact. In other words it is something that you should not necessarily be able to attain to begin with. Expectations are the act or state of anticipation of something in the future. It is the probability an event that will occur at some point. It is assumable that general expectations will become a reality. When we look at the two words used together, it means that it is inappropriate to ever think that this task can be performed.

As a young man I could grip the front bumper of Volkswagen car and lift the front end off the ground about six inches. Fifty years later, a realistic expectation might be to firmly grip the bumper. As for lifting the front end of a Volkswagen today, that is totally unrealistic. I would even go so far as to say that it is impossible for me to perform such a task.

We perform many tasks without evaluating the difficulty and to some degree never consider the task as realistic or unrealistic. As an example let’s say that I am averaging closing one sales transaction each week. Suddenly I get distracted by attending a few training classes and my closed transactions fall way behind. In order to catch up and still be able to reach my annual goal for this year, I need to close two transactions each week for the next three months. Are my expectations realistic or unrealistic? [Read more…]