Loyalty; A Fiduciary Responsibility

Real estate agents from across the country prompted me to write this article. If we step back in time 50-60 years, people

were loyal to each other. They were loyal to the people they did business with. The giving and receiving of loyalty was expected. It was almost like an unwritten law of conduct. In many cases, deals were made with a handshake. No written contract was required. What happened to it?

Then came prosperity

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Farming—Step 2; Letter of Introduction

The importance of the letter of introduction The letter of introduction will require a great deal of thought and preparation. A simple letter stating your name and a little information about yourself, the company name and address and telling them you would appreciate the opportunity to be of service to them, just doesn’t cut it. This letter must grab their attention in the first couple sentences or they will trash it and you will have accomplished nothing. If your letter is well received it will make the next step much easier, however, if they perceive it as mass marketing effort, the next step automatically become much more difficult. The very appearance of this letter is so important that I suggest it should have a hand written address and return address. I believe it makes a difference when a fountain pen is used rather than a ball-point pen. We want it to be personal, and to leave an impression of great importance.

How long has it been since you used one?

Throughout this series of steps to successful farming, you will notice a close comparison and use of terminology related to row-crop farming; such as raising cotton, corn and etc.. After you have selected the farm area you want to concentrate your efforts in;  it’s now time to prepare the soil for planting. This is a very important step because it is your first contact with potential customers that own property in the subdivision or condominium complex in which you plan to earn your living. The second step is to prepare a letter of introduction of which you will mail to all owners in your farm area.

The importance of the letter of introduction

The letter of introduction will require a great deal of thought and preparation. A simple letter stating your name and a little information about yourself, the company name and address and telling them you would appreciate the opportunity to be of service to them, just doesn’t cut it. [Read more…]

Who Needs A Personal Coach and For How Long?

One On One Coaching

One On One Coaching

It is imperative that you understand we are referring to people whose career is in sales. With that in mind, this is the simplest question I ever have to answer. Since this is a two part question, I will first focus on who needs a coach. Everyone who aspires to reach a higher level of excellence should have a coach. All professional business people that is sincere about growing their business. Any individual who truly desires to excel in anything they choose to do; whether in sports, work, religion, or anything that is measurable; they need a personal coach.

Part two of the question can probably be best answered with one word; forever! I don’t mean for this to sound offensive, and if it happens to offend anyone, please forgive me for I don’t know of any other way to state it. It seems that only the already successful people comprehend the concept of personalized coaching. [Read more…]