I am writing this article from the perspective of a retired real estate agent that now focuses full-time on educating agents. With more than 40 years actual experience in real estate, most lead generation techniques I used are considered to be obsolete. The Internet has re-energized the excitement of lead generating and has simplified the process by streamlining social networks to provide communication links between large numbers of people. Let me be quick to say that I believe the Internet has become the Realtors® best friend. Social networks are not only good but it is a great tool for generating new prospective clients.
Having said that, like so many other techniques used in lead generation, social networks are abused, neglected, and misunderstood. So as not to degrade any particular network, I will not mention particular names. The names aren’t really important anyway. What is important is what you do with a network you have joined. More importantly to me is how much time you spend daily updating each social network in which you are connected.
I hear positive comments from people talking about how they had met someone on a particular network and some have become clients and purchased real estate. If I may ask, “What did that client cost you to produce?” [Read more…]