Insulating Against A Law Suit

Generally most of my posts are adaptable to sales in any industry. Today I am specifically addressing real estate sales. If someone practices real estate very long, they will face legal issues; especially if they sell a lot of real estate. There is a very simple explanation for it too. It’s impossible to please everyone, and especially, if you represent …

Understanding Caveat Emptor

This is a topic I try to talk about in every class I teach because it is the most important and the least understood law. I intentionally try to scare real estate agents to get them to understand the importance of the law and the effects it has on people buying real estate in Alabama. Today I will tell you …

The Battles We Fight

People in sales fight battles every day. Their toughest battle is within themselves, trying to stay focused on doing the things that are productive while not allowing non-productive things to consume their time. Seldom do I write off-the-wall articles or share my views on political issues but I feel compelled to write about this because not only does it relate …

Selecting A Farm Area

I am referring to a territory that a sales person will work within the boundary. This is considered their farm. Let’s narrow the field and focus on real estate sales. Farming is an older and more complete term for prospecting for new clients to work with. A few years ago the term “Prospecting” was replaced with the term “Lead Generating.” …

How Is Your Prototype Working?

Prototype is a word that is not used much with the general population. Contrarily it is used daily in the manufacturing industry. As an example let’s take a thermal coffee cup and see how it came into being. Somebody had an idea about putting a cup inside another cup while leaving a little space between the walls of the two …

Staging For A Quick Sale

There are vacant homes in every market place and they are extremely difficult to sell as a general rule. Statistics show that vacant houses typically sell for up to 20 percent below asking price and they take 30 to 90 days longer to sell than a comparable house that is furnished. I have heard agents use the fact that a …

How to Get Your Clients to Call You

It is an eerie feeling when you have requested a prospective home buyer to return your call or to respond to your email and you don’t hear a word from them. What are you supposed to think? I can tell you from my experience that many thoughts run through your mind. You might wonder where they are, why haven’t they …

Pride of Ownership

Most people have some sense of pride in some or all aspects of their daily activities. Because of my religious upbringing, the passage in the bible referring to pride comes to mind.  I John 2:16 says, “For all that is in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is …

Football is Back

There is something special about this time of the year. It seems that when football players hit the practice field for the first time; simultaneously a fog of excitement spreads all over our nation.  Conversations between people seem to switch from the weather to football. People that don’t even like football seem to have better attitudes because football is the …

If the Parrot Can….You Can!

John received a parrot as a gift. The parrot had a bad attitude and an even worse vocabulary. Every word out of the bird’s mouth was rude, obnoxious, and laced with profanity. John tried and tried to change the bird’s attitude by consistently saying only polite words and playing soft music. Finally, John was fed up and he yelled at …